Marek Warszowski’s article about the financial woes of China Peak demonstrates another way that climate change is going to be bad for business--especially the ski business. Climate scientists say this year’s snow no-show is likely to be part of long-term trend; they predict a 50% decline in Sierra snow pack by the end of the century.
Not surprisingly, climate change has been a top priority of America’s ski industry for at least 15 years. Their very existence depends on a cool climate.
The National Ski Areas Association website says “Climate change presents challenges to the ski industry that require proactive planning, bold action and leadership.” They advocate reducing the carbon emissions of their operations through energy efficiency, as well as legislation on climate change solutions. They also encourage skiers to ask their legislators to act to prevent climate change.
So I call on all skiers, snowboarders, snowmobilers, and other lovers of snow to contact Reps. Devin Nunes, David Valadao, and Jim Costa. Ask them to pass legislation now to help protect our winter snowpack, and help keep China Peak in business.